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SWEDEN · 9 DAYS · MAX. 6 PAX

Nordic Pop

ABBA, Roxette and the Sweden that Conquered the World

Waterloo was not a defeat. It was a beginning.

PRICE

from

€ 3.500 / person

NEXT DEPARTURE

1–9 Novembro 2027

FOTOS ILUSTRATIVAS

THE JOURNEY

Sweden has produced more international hit songs per capita than any other country except the US and the UK. ABBA sold over 400 million copies. Roxette reached number one in 19 countries. Behind these stories lies a Stockholm that few people know: the studios where it all began, the neighbourhoods that shaped a generation of songwriters and the cultural model that gave rise to the Max Martin phenomenon. This expedition travels through Stockholm, Halmstad and Gothenburg to understand not only the trajectories of Björn, Benny, Agnetha, Frida, Per Gessle and Marie Fredriksson — but what Sweden built to become what it is: a quiet, brilliant machine that makes the world sing.

ITINERARY

Day 1

Arrival in Stockholm

The Swedish capital and its historical context. Welcome dinner in the heart of Södermalm.

Day 2

Gamla Stan and the Formative Years

The Old Town where Björn Ulvaeus grew up. The years of the Hootenanny Singers and the birth of a music scene.

Day 3

ABBA Museum — Djurgården

Full visit to the interactive ABBA Museum. The story of Waterloo, the iconic costumes and Polar Studios — where Led Zeppelin and Genesis also recorded.

Day 4

Musical Stockholm

Berns Salonger, where Björn and Benny first met. The studios and labels that shaped the Swedish music industry in the 1970s and 80s.

Day 5

Journey to Halmstad

The hometown of Per Gessle and Marie Fredriksson. The context of a small city of talented people who conquered the world.

Day 6

Halmstad — The Roxette Story

The places that shaped Roxette's journey: the historic centre, their first stages and the legacy of Marie Fredriksson.

Day 7

Gothenburg

Sweden's second city and the birthplace of an alternative music scene. Bengans — Scandinavia's largest record shop.

Day 8

The Swedish Pop Model

Conversations with specialists about the Cheiron Studios phenomenon, Max Martin and the cultural export that redefined global pop in the 1990s and 2000s.

Day 9

Closing in Stockholm

Return to the capital. Final lunch on the shores of Lake Mälaren and transfer to the airport.

INCLUDED

✓Premium vehicle transport and transfers

✓Accommodation for 8 nights

✓Daily breakfast

✓Priority ABBA Museum entry with specialist guide

✓Train Stockholm–Halmstad–Gothenburg

✓Full-time Portuguese-speaking guide

✓Shared album with all photos in high resolution (guide also acts as photographer)

✓Travel insurance

NOT INCLUDED

–International flights

–Meals (except breakfast)

–Personal expenses

NEXT DEPARTURE

1–9 Novembro 2027

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FREQUENTLY ASKED QUESTIONS

Do I need to be an ABBA or Roxette fan?

No. The expedition treats Swedish pop as a cultural and historical phenomenon — accessible to anyone curious about creativity, the music industry and Scandinavian culture.

Does the ABBA Museum require advance booking?

Yes. The 30ºS Explorers Club guarantees priority group access with a specialist guide, including interactive areas and the full collection.

Is it possible to see the Joy Ride musical (Roxette)?

Joy Ride is a musical show based on Roxette's catalogue that may be running in Sweden depending on the season. It is an optional experience, subject to availability and dates — the 30ºS checks the schedule close to the trip and, if there is a performance, organises a theatre visit as an additional activity.

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